Analytics

Author: Sandi Baker

So now there is Google Analytics and Yahoo Analytics. What are the differences and which one is best for you? First we will talk about what analytics is, the technology behind it, and how you benefit from it.

Web Analytics

Web analytics measures website visitor’s behaviors when arriving to your website. This information measures the performance of your site so that you can use it to improve upon key factors to increase responses and determine future marketing campaigns.

Technology

Both Google Analytics and Yahoo Analytics use page tagging which is a small invisible image through JavaScript. With this it passes along image requests as well information about the pages and the visitor itself. The service assigns a cookie to the user which identifies them for each and every visit.

JavaScript automatically runs every time the page is loaded.
Additional information can easily be added to JavaScript.
Page tagging can report on interaction such as clicks, how someone uses Flash movies and MouseOver.

How this is all implemented is by a hidden snippet of JavaScript code that the user adds to every page of their website. This code collects the data and sends it back to the data collection server for processing. With Google the processing takes place hourly. They do note that it can take up to three to four hours of time. Yahoo processing is within minutes.

Google Analytics:

The Internal Site Search
This show how many visitors search your site, what they looked for, and where they end up.

Benchmarking
This shows your site usage metrics and whether they underperformed or outperformed those of your industry vertical.

Trend and Date Slider
You need to compare the time periods and select date ranges to not lose sight of your long term trends. This tool is for just that.

Ecommerce Tracking
Trace transactions to campaigns and keywords. You can also identify your revenue sources.

Funnel Visualization
Find out which pages result in lost conversions.

Site Overlay
With this tool you can see traffic and conversion information for each and every link.

Email reports
You can schedule personalized report emails that contain the information that you want to share.

GeoTargeting
Find out where your visitors come from and find where your most productive geographic markets are.

AdWords Integration
You can also buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.

Yahoo Analytics:

Executive Dashboards
With these you can View key performance metrics within customizable executive dashboards and set goals. Then you can track your progress and meet specific needs.

Custom Reports
You tailor your reports with the Custom Report Wizard. With these you can add categories for customs fields.

Advanced Campaign Management
Management to track and optimize your marketing campaigns regarding CPC, CPM, CPA and your ROI. You can also organize your reports and analyze your campaign results.

Real-Time Segmentation
Analyze how different groups of visitors respond to each of your pages and the visitors themselves.

Live Cost Analysis
You can compare search engine price information for optimizing your ROI.

Merchandise Reporting
Identify the purchase of products and create reports with this feature.

Scenario Analysis
Track your visitors through every step for analysis of the visitor.

Comparative Reporting
Check your website from one month to another with reports.

Advanced Path Analysis
Identify the most popular paths that you visitors take in your website.

Marketing Workflow Management
With this tool you can do several things such as monitor site changes, and system outages. You can also create email alerts and share reports with others.

Which Is Best For You?

At this point Yahoo Analytics is only available for Yahoo! Small Business customers who host e-commerce sites with Yahoo!, as well as to advertisers who work with Yahoo! Custom Solutions and Yahoo! Buzz Marketing.

Yahoo! Web Analytics will be implemented in stages throughout the rest of 2008 and into 2009. So this is not fully functionally for everyone.

On the other hand, Google Analytics is. If you have a Yahoo! Small Business you are in luck and may be able to use Yahoo! Web Analytics. I would still recommend using Google Analytics as a tool. Everyone should be using the power of Google Analytics.

Author:
Sandi Baker
http://letusgetitdone.info

Article Source: http://www.articlesbase.com/seo-articles/analytics-610470.html

About the Author:

I have been in the Marketing Business for 20 years. I hold a Degree in Business Management and Administration, Series VII License, and Taxation Certification.
My team and I have developed a website to aid those in building and growing a better website. We offer free courses and great products.
http://letusgetitdone.info
http://shop.letusgetitdone.info

Making Your Blogs Pay

Making Your Blog Pay

By: Terri Wells
Rating: 5 stars5 stars5 stars5 stars5 stars / 2
2008-10-13

If you write, you can make money online – or so you’ve probably heard. Unfortunately, it’s not as easy as it looks; you may make money, but getting rich, or even a living wage, is a little trickier. This article collects some ideas for your consideration.First, you’ll want to make sure that your own writing is up to snuff. Sure, you can name any number of places online with deficient writing, and so can I for that matter. But bad spelling and grammar gets in the way of your message, and web users with short attention spans will not want to cut through the chaos. This should be basic, but some of the sites I visited while researching this article reminded me that it isn’t.

Beyond the actual writing, there are certain matters of formatting you might want to consider. Jennifer Osborne, writing for Search Engine People, completed a very good article called “10 Golden Rules of Blogging.” Much of it involves keeping in mind the special points that make writing for the web different from any other kind of writing. For example, there are things you can do to encourage more people to read what you’ve written, such as including buttons for submitting the article to social networking sites. And remember that short attention span I mentioned? You’ll want to cater to it with:

  • Killer headlines every time that grab the reader.
  • Blog entries that are short and succinct, perhaps 400-700 words long, and mostly substance.
  • Posts that are easy to scan, with bulleted lists, bold text, and enough white space to allow the content to “breathe.”
  • Pictures and images that help convey your point. Clip art does not look professional for a business blog, but an on-topic image, regardless of the topic, is not hard to find.

Osborne lists a number of important rules, and I recommend you follow the link. But even she admits, “They’re just table stakes to make it even possible to sell.” I’ll come back to that point later in this article. In the next section I’ll discuss a couple of firms that actually pay bloggers to write.

One of the best-known ways to make money from your blog, if you’re specifically producing content and not trying to use it to sell anything, is AdSense. This Google program lets web sites earn revenue by allowing the search engine to place relevant text ads on their pages. Your content must be acceptable; Google provides a long list of rules which a web site must follow to be approved for AdSense. You’ll still have to promote your site on your own to get enough views and click-throughs on AdSense ads for this to make money for you.

There are also affiliate programs. Practically everybody knows about Amazon.com’s program; it was launched back in 1996, making it perhaps the oldest such program on the web. Three of our sister sites regularly run items with affiliate links to Amazon. If you’re an avid reviewer, this might be a way for you to make a little income on the side. Once again, though, you’ll have to promote your own web site.

If you’re not averse to promoting advertisers within your blog, you might want to look at Pay Per Post. The Pay Per Post business model matches advertisers with bloggers, letting advertisers sponsor specific blog entries if the entry’s content meets with their approval. The blogger then gets paid.

It’s a little more complicated than that; every Pay Per Post blogger is expected to follow a code of ethics under which they are required, among other things, to reveal when their post has been sponsored by an advertiser. The amount of money a “Postie” makes varies depending on the opportunities they choose to accept, whether their posts are accepted, and many other factors. Top posties can make $2,000 or more in a month, but the average seems to be closer to $200 or less for casual bloggers.

Associated Content offers an interesting business model. It encourages bloggers to write on any topic and submit the post to its “yield management system.” It then pays the writer an up-front fee that usually runs between $4.00 and $20.00. Contributors get another $1.50 for every thousand page views their post receives. AC puts the post on its own web site, and also distributes it directly to specific web sites in its network. AC will also put out “calls for content;” a recent check of the site revealed 83 of them for subjects ranging from celebrity gossip to health issues (such as appropriate exercises for multiple sclerosis).

There is some controversy surrounding Pay Per Post and Associated Content. Some complain that these kinds of companies reduce the quality of content online. Others say that paying bloggers for content, especially the way Pay Per Post does, may cause them to be dishonest in the opinions they express, thus causing problems with the online signal-to-noise ratio. At least one blogger has accused Associated Content of unethical business practices.

Be that as it may, a number of professionals have observed that a good writer can make more money writing their own blog for their own purposes than they can if they write for Pay Per Post or Associated Content. In the next section, I’ll talk about some of the things to keep in mind if you’re using your blog to sell.

Let us assume that, rather than getting paid for your content or advertising around your content, you’re selling a product or service. Your blog then becomes a sales tool. Blogs can be great for building traffic; people are always searching for information on the Internet. If you provide them with the information they’re looking for, they’ll not only stop by and read it; they’ll subscribe to your blog and tell their friends about it. That doesn’t automatically mean they’ll purchase from you, however.

You need to change readers and browsers into customers. How do you accomplish this? Osborne recently wrote about five steps a blogger can take, after mastering the ten golden rules of blogging, to get readers to convert. Some of these also make sense if you’re focused on content and your goal is to boost traffic.

For example, the first step is to build your authority. Are you an expert? Make sure that your readers know it – not from you saying so, but from your sharing your knowledge. Is there one aspect of your field that you know better than anyone else? Write about it. Read about it, too, and link to other blogs in your industry that contain information useful to your readers.

Speaking of links, you can use them proactively to get your readers to convert. Osborne calls this following the “loop strategy” in your posts. Link your reader to the logical “next step.” If you’ve shown them interesting content, link to the next thing they’re likely to find of interest.

Here’s something you might not expect: one of the things your reader might find of interest is who YOU are. That’s why your third step is to make sure you have an “About Us” page in your blog. I’ve written about the “About Us” page before, so I’m not going to rehash all my arguments here. I’ll agree, however, with the one Osborne makes.

To put it simply, if I read a blog on a topic that interests me, and I’ve never heard of the writer, I’ll want to know something about them. If you don’t have an “About Us” page, you will leave me wondering – and you’ll pass up an opportunity to build my trust in you. People don’t buy from those they don’t trust; they can’t trust you if they don’t know who you are; and, while there are lots of ways they can find out who you are, isn’t it easiest for you to just tell them?

Now, earlier I said that it’s a good idea to have a “loop strategy” that takes your reader to the next page in which they’re likely to be interested. That could very well be a landing page for your product or service. There’s nothing wrong with linking to a product if it’s related to your blog entry or article and you’ve given the reader useful, related content. For example, who writes articles about the weight loss benefits of green tea? Those who want to sell you green tea, that’s who. “Does that bother me? Not if the article was useful,” Osborne notes. (And if you’re really observant, you’ll notice I used the loop strategy myself in the first paragraph of this section).

Here’s another good reason to link your blog entry to a landing page: it means that you can have your “call to action” for the purchase somewhere other than in your blog post. A blog, ideally, lets you provide information; it’s not a direct salesman. Leave that to your landing page. There are a number of ways you can ask for the close on that page; I’ve written about landing pages as well. But your blog is not a landing page.

Your blog can bring you money in a variety of ways. I’ve listed only a few here, and given you some tips for using it in conjunction with selling a product or service. I hope I’ve given you enough ideas to work with. Good luck!

Increase Site Traffic – targeted Website Traffic

Increase Site Traffic-targeted Website Traffic

Author: Boris Tomson

Increase site traffic :

Before you spend hundreds of dollars on website advertising, you should consider cost effective ways to promote your site for free. Some people think that you can just submit your site to the search engines and then sit back and watch the sales come in, but this is one of many Internet marketing myths.
I used to think that I could just submit my site to hundreds of search engines and wake up in the morning with hundreds of sales. After a couple of months of aggravation and no money coming in I realized that there must be a more effective way to do this. I came to the conclusion that it was going to take a little bit more effort to see the results I wanted.
I have since learned the tested and proven methods that have worked time and time again for Internet marketers. I am going to tell you about the top 5 ways that are 100% free to increase your website traffic, and if you spend time on them and do it religiously you will find that they work consistently

Sign up For FREE Traffic

1. Article Writing

These are the two major benefits of writing an article related to your website content and submitting it to free article directories:

* The people who read your article will most likely click the link in your resource box and this will send you targeted visitors to your website. If you write a informative article, people will recognize you as an expert and will want to find out more information about you and your business

* Every person who publishes your article must also include the resource box with your website link in it. The more articles you have published, the more backlinks you will have to your website. This will help increase your search engine ranking and page rank over time.

2. Posting To Forums

There are many forums on the Internet on every topic you can think of. Many forums will allow you to attach a signature to your post. Many times this signature can include a link back to your website or a affiliate linkYou should pick a few forums to visit regularly on topics related to your website and answer questions and make informative posts. After awhile you will build a good reputation with the other members and they will trust you, and you will get free exposure to your website. Some posts receive thousands of visitors. Posting to forums can also be indexed by the search engines.

Be sure to make a useful contribution to the forum and don’t just spam.

3. Reciprocal Linking

There are two main benefits to reciprocal linking:

* The more links you exchange with other websites, the more of a chance the person will click on your link leading to your website.

* More links to your site will increase your page rank and it will be perceived as more important by the search engines. There are some things to avoid when exchanging links with other websites.

* You should link to sites that will be of interest to your visitors. And also link to sites related to your site content.

* You should not link to sites that have hundreds of links on one page or a very un-organized directory, this can hurt you in the search engines. Only link to sites that have a clearly labeled link page and not hidden where no one can see or click.

* Do not post to FFA link farms. This is a waste of time and will not get you any traffic. It also might get you banned from search engines.

* Keep track of all your link exchanges with software or a contact sheet. Also make sure that your link partners have not removed your link from there website.

4. Email Signatures

This is the oldest and simplest way to get traffic to your website

Millions of us send e-mail everyday, but most of us just sign our name or nothing at all at the end of a message
Try including your name with a URL, tag line or slogan. Keep it short and to the point and avoid shouting at someone or hype. You will be amazed at how many visitors this will bring you. People will click your link out of curiosity and send traffic to your site.

5. Traffic Exchanges

This is the last and easiest way to generate free traffic to your website. You can surf for free credits or build a downline and receive free credits for the sites that they surf.
The only bad thing about this is the visitors will not be as targeted as the other four methods. Most people surf traffic exchanges for one reason only and that is to surf as many pages as possible in the shortest amount of time to gain credits for there website.

So how do you grab the attention of someone who is only looking at your website for 30 seconds?

* Spend some time surfing and learn what type of market it is. You are going to want to advertise a site that is going to be of interest to the people on the exchange.

* Use a lead capture page instead of your sales page. If people are only looking at your site for 30 seconds they are more likely to request more info then sign up for a program on your sales page.

Do these five free methods regularly and you should be on your way to free targeted traffic to your website which will increase with time.

Article Source: http://www.articlesbase.com/seo-articles/increase-site-traffictargeted-website-traffic-612844.html

FreeBees:

Website Traffic eBook – click here

Submit Eaze Directory Submission Software – click here

One Million FREE Guaranteed Visitors – click here

SEO Tools, for Starters

Author: Leila Davies

If you dig a little into the on-line marketing world, you will discover a golden well of hype and information about SEO. If you are just starting out on this road, you might be inclined to display a large amount of enthusiasm and decide you definitely want in on this interesting yet challenging exercise – even if its only for a single website. After you make this decision, the logical next step is to ponder on where to start.

The first step is research. One of the best things about SEO is that you never stop learning what works and what doesn’t and how to tweak things to work on different websites. The internet is your best friend and worst enemy on this matter – there so much information out there.

If you can’t spend much time doing all of the research you need to, there are many, many tools to help you get started and to keep track of what is going on in your niche or with your website. Again, the internet can be your best friend or worst enemy on this matter. Looking for tools can be time consuming in that you have to find the right ones for you, the ones that are legitimate and the ones with the good reputations. For starting out you will be able to find keyword research tools, meta tag generators (although it would probably be better if you generated these yourself especially if you have a small site), tools that work out the size of your pages (too big and Google won’t like them, neither will your visitors) and of course there are blogs and tutorials to help you.

Some examples of “getting started” SEO tools are:

WordTracker – general keyword research tool, one of the best known in the SEO industry. You have to pay for the service but there is a free trial.

Google Adwords keyword tool – Free keyword research tool, specify keywords or enter your URL for keyword performance data.

Meta tag generator tool – Free tool to help you make sure your keyword and description meta tags are formed correctly

Page size tool – Free tool to help you determine the size of your web page

Web developers cheat sheet – PDF file containing SEO friendly tips and hints for the coding of your site.

XML sitemap creation tool – Free creation of a site map in XML format to help the search engines index your site after it has been created and launched.

Robots.txt creation tool – Free creation of a file that tells the search engines if there are any folders or pages you want to be excluded from indexing

Code validators – Free tools that will inform you of any CSS, HTML or linking errors on your site.

There is a wide range of SEO tools out there, not only to help you when you are building new sites but to “spy” on competitors and track your site performance as well. Analytics tools or competitive research tools are a dime a dozen, you can search for them now if you like but we will be giving a list of such tools in the next few days.

Another very important part of SEO is, of course, monitoring and analysing your websites’ performance on an ongoing basis. Lucky for the readers of this post, Interleado itself offers such an SEO analysis tool, complete with a free trial. If there are any questions regarding the software, don’t hesitate to contact us.

About the Author:

Online marketing specialist trying to improve writing skills and share the knowledge learnt. Working for an SEO analysis software company. If you need any extra information please contact leila@interleado.com. All articles are originally written by Leila and may not be copied.

completing the I.M. puzzle

completing the I.M. puzzle

Free Tips on Search Engine Optimization

Howto: Free Tips on Search Engine Optimization (seo) – Getting Visitors!

Author: Jonathan Plumb

Being new to the world of Blogging, I have been stressing on how to get visitors. What good is it to have a site I put time and effort into if nobody knows it exists? Of course there are many ways, to include word-of-mouth, commenting on other blogs, newsletters, etc, but the way this article will focus on is called Search Engine Optimization (or SEO). SEO is a major deal, and many companies pay their web designers high dollar-amounts to get their site noticed!    So what is Search Engine Optimization? SEO is a method, or an art really, of discovering the inner-workings of search engines (such as Google or Yahoo!) so that we can understand what exactly to do to our site to get it top-ranked on the search engines.    For example, let’s say we go to Google and search for “SEO.” Google returns, as of today, 248 MILLION results of SEO. The number one on the list for me is Wikipedia.org, followed shortly by many companies who offer services in Search Engine Optimization. These sites have spent countless dollars having programmers optimize their site to reach those rankings. But why throw your money away when you can find plenty of sites online, like mine, that offer tips on how to do it yourself? So where do we start?    Before we begin, I should point out that visitors will not arrive at your site overnight. I have been up-and-running for about 2 weeks now and I see around 4-5 visitors a day. Just in the last few days I’ve begun trying to actually get word of my site out there, but I expect at least a month or more before I start seeing real results. Also I should point out to not give up. The number one reason why the sites that fail go downhill is because the authors start giving up, which leads to less updates, and eventually a complete vanishing act.     Web Design : You want to thoroughly check your site for spelling errors, problems in the code, or any other minor errors. You want your meta tags to be clean, with proper keywords to your site. Don’t flood your keywords with irrelevant words to try to create traffic. Search engines used to fall for that, but they are much more intelligent now-a-days.     Study Habits : Take the time to study and learn all you can! If this is the only article you have ever, or will ever, read, maybe you should pack your bags. SEO is a big deal, and if you want to be successful you need to constantly try to get better, even if you think you have it down!     Include a sitemap.  Sitemaps are basically a page (this can be a .html file or XML file, or whatever method you have found that works) that has a link to every page on your site. This allows search engine spiders (the term used for their software that “crawls” the web and indexes sites) to easily see every link on your site, and get it all right the first time.  http://www.xml-sitemaps.com/  provides an easy, free, way to create sitemaps to your site.     Write Understandable Titles and Descriptions on every page  – This is VERY important. Why would a user click on a site that says “SEO Tips” and expect something different? Make sure all of your page titles are related to the content contained. Visitors will not want to come back if they find themselves in a pool of marketing schemes or whatever your flavor may be.     Participate  – This is yet another very important factor. If you want to create a blog and have visitors come to your site, shouldn’t you visit other sites as well? This is key to success. Visit sites, see what others are talking about: it might inspire you. And don’t forget to leave comments. Don’t leave comments like “Come to my site,” but try to leave actual constructive comments. This will develop your character and web surfers will be more likely to visit your site.     Diversify your Content  – Having a site specialized in a single topic can be fun to maintain, especially if it’s something you enjoy to do, but what happens when people just aren’t interested in reading the same old stuff over and over? Try to mix it up a bit, talk about different things. It doesn’t have to be different every time, but keep in mind that readers like reading new content.     Media  – I can’t really confirm if this helps or not, but I have read that YouTube videos on your site increase your site ranking. That being said, whether it increases your ranking or not, videos on your site help your visitors visualize what you are trying to say, which makes them want to come back more!     Get Help  –  http://www.google.com/webmasters/tools/  is a great place to start if you have a new site. Google has spent the time to develop these tools to assist you in optimization of your site. It will tell you detailed statistics about your site, including broken or missing links, code errors, links to your site, and much, much more. Take advantage of these tools, they are there for you!    That is just a few of the massive amounts of tips that can be found all over the internet.  Google SEO Optimization tips  is a great search to begin with, if you want to learn more.    Good luck and I hope we all see some traffic soon!

Article Source: http://www.articlesbase.com/seo-articles/howto-free-tips-on-search-engine-optimization-seo-getting-visitors-612011.html

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56 Fresh Tips

56 Fresh Tips on Getting More Traffic to Your Website

Author: Sortins Technologies

1. Write and submit articles to the article directories.

2. Leave comments on other people’s blogs with a backlink to your site.

3. Answer people’s questions on http://www.answers.yahoo.com.

4. Post in forums and have a link to your site in your signature.

5. Write a press release and submit it to PRWeb::The Online Visibility Company.

6. Advertise your website in the appropriate category on 302 Found.

7. Give an unbiased testimonial on a product/service that you have used in exchange for a backlink to your site.

8. Start a blog and submit it to the 100’s of free blog directories.

9. Manually submit your website to the major search engines.

10. Optimize each page of your website for a particular keyword or search phrase.

11. Add a link in your email signature to your website. It’s a free and easy way to get a little more traffic.

12. Make a custom 404 error page for your website redirecting people to your home page.

13. Use PPC search engine advertising.

14. Add a “bookmark this site” link to your webpages.

15. Have a tell-a-friend form on your site.

16. Send articles to ezine publishers that includes a link to your website.    17. Hold a crazy content and make it go viral.

18. Give away a freebie (ebook, report, e-course) to keep people coming back to your site.

19. Add an RSS feed to your blog.

20. Submit your site to any related niche directories on the net.

21. Participate in a banner or link exchange program.

22. Create a software program and give it away for free.

23. Purchase the misspellings or variations of your domain name, or those of your competitors.

24. Buy a domain name related to your niche that is already receiving traffic and forward it to your site.

25. Pass out business cards with your domain on them everywhere you go.

26. Start and affiliate program and let your affiliates send you visitors.

27. Start a page on social bookmarking sites such as http://www.MySpace.com.

28. Submit a viral video to http://www.YouTube.com

29. Conduct and publish surveys to your website.

30. Find joint venture partners that will send you traffic.

31. Start your own newsletter or ezine.

32. Use a autoresponder or email campaign to keep people coming back to your site.

33. Purchase ads on other sites.

34. Send a free copy of your product to other site owners in exchange for a product review.

35. Sell or place classified ads on eBay – New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices with a link to your site.

36. Post free classified ads on any of the sites that allow them with a link to your site.

37. Exchange reciprocal links with other related websites.

38. Network with other people at seminars or other live events.

39. Purchase advertising in popular newsletters or ezines.

40. Advertise on other product’s “thank you” pages.

41. Create a free ebook and list in on the “free ebook” sites.

42. Buy and use a memorable domain name.

43. Do something controversial.

44. Create an Amazon profile and submit reviews for books and other products that you have read.

45. Start a lens on Squidoo Homepage.

46. Use a traffic exchange (low quality traffic, but can sometimes be worthwhile).

47. Get referrals form similar but non-competing sites.

48. Create and sell a product with resell or giveaway rights and include a link to your site in it o others pass it around for you.

49. Email your list. If you don’t have one, get one.

50. Buy a pair of sandals; get your website engraved on the bottom and walk on the beach, stomp in the mud or play in the snow.

51. Get T-Shirts with your URL printed on it. Wear it everywhere.

52. Tattoo the url or your site on your face. That would bring in a few visitors. Must be in permanent ink to get the best results.

53. Find a crazy woman on eBay who is willing to sell space on her body for money. Make some bids. These type of auctions usually get CRAZY amounts of traffic.

4. Rent out one of those moving advertising billboard vehicles. Get your site URL on it and drive to the most busiest part of the city. Start honking the horn.

55. Buy a month of space on one of those giant bilboards in town, create a good advertisement for your site and host it for a month. People have a hard time missing these since they’re so big. can try this two links too

56. Upload video’s related to your site on http://www.youtube.com or a other video site and add your link in the description.

Article Source: http://www.articlesbase.com/seo-articles/56-fresh-tips-on-getting-more-traffic-to-your-website-610081.html

About the Author:
Sortins Technologies  as the name suggests is an Indian  web designing & development company  located in Hyderabad that provides professional services in web design, website development, web hosting, website maintenance,  website redesigning, web promotion, search engine optimization, multimedia presentations, e-catalogs, e-commerce web development, intranet application development, software development, extranet applications, portals and vortals development from Hyderabad, India.

SEO for NewBees

Hello,

I am writing this mostly for my own benefit, but I figure there are other newbees out there who want to know how to get top ranking in the search engines.  As I find out more I will post it here.

I am kicking off with some basic information I found from Justin Pinkus

10 SEO Guidelines

If you’re new to the world of search engine optimization, you may not know where to start. You may be fascinated with the idea of doing business around the world, but the reality is that you have to be seen before you can sell. This article covers ten basic facts to keep in mind about how the Internet and search engines work when you’re busy building a web site.

With the advent of computers and the Internet, a whole new meaning was given to the term “globalization.” Websites came into being and what was initially seen as a sales gimmick for large scale companies, is today taken as an essential sales strategy, even for a local small-scale businesses. Almost everyone in the commercial sector is aware that websites are essential if one is looking to succeed and grow in their business sphere. It is no wonder, then, that right from Coke to a small scale bulb producer in Holland, everyone boasts a website.

Today, advertising strategies are developed that keep in mind not only the regular prospect but also those who use the virtual market for their shopping needs. Practically everything, from furniture, flowers, food and more can be bought online. Instead of confining one’s business to only those in the vicinity, companies of all sized need to go global.

Business people have realized that depriving your business of a website can translate to depriving your business of clients. The entire globe is a consolidated market. All one needs to do is to set up an efficient website and tap potential customers worldwide.

Sounds easy? It can be. Whether you hire a web development agency to do the job or adopt a DIY web building software program to  help you launch your website, the trick is to maximize its exposure. An effective web site is one that ensures maximum traffic and develops content that helps make converts.

This is where Search Engine Optimization steps in. Search engine optimization is the art of developing web content by adopting certain keywords that help in attracting traffic to the site. There is no doubt that there are several other forms of diverting traffic toward your website, such as pay-per-click adds, link advertising, and so forth. However, it has been observed that search engine optimized content development is one of the most effective as well as easy methods of increasing web traffic.

A few facts about SEO development will help you understand the importance of the strategy as well as learn how to develop appropriate search engine friendly content.

Most prospects come via search engines– Regardless of how easy it is to remember your website’s name, it is probable that up to 90 percent of the traffic it sees is attracted via search engines. Most people use keywords to look for providers, and then conduct a comparison between the names that come up. Therefore, it is imperative that you do not lose out on these prospects, who may not have heard of your company, but are looking for products that you sell. It is a fact that ignoring search engine optimization will lead you to lose out to competitors who sell similar products.

Well-known search engines work the best – There are several search engines out there, but ask around and most people will stop after naming Google and Yahoo. These search engines are very well-known, therefore they are the most used — and they’re set up to handle the traffic you’d expect from such popular sites. Big-name search engines will ensure that the host site is functional 99 percent of the time. A host site that is frequently down repels prospects, which automatically translates to less traffic for the website begin hosted. So the trick is to ensure that you select search engines that are popular and keep their site operational almost always.

Most users use more than one keyword to search – Another important fact about SEO is that the keyword selection must be attacked from the point of view of the users. It is a known fact that most users use a search phrase rather than a single word. It is therefore imperative to organize content that is not keyword rich but rather key phrase rich. Instead of using a keyword as common as say, “shoes” it would be better to use”‘red shoes,” “cheap shoes,” “leather shoes” and so on. Statistics show that 32.58% users use two word phrases when using a search engine.

Tracking the user– The golden rule of commercial success is to deliver in accordance with the client’s needs. If you know what the customer wants, then you will be able to tap in on the potential of a sale much more. Similarly, search engine optimization can also be mastered if you know what the prospect is looking for and the means they adopt for this search.

Interestingly, there are several methods that allow you to track your target customers. Tracking will enable you to assess which search engines are being used by your prospects and what types of keywords they are employing in this search. Armed with this knowledge, you shall be able to tame the SEO demon easily. Develop content around the popular keywords that prospects are using to search for products similar to yours. Once the content has been developed, place it on your site and make sure it is indexed by the search engines that the prospects are using the most.

Optimizing for multiple search engines – Choosing to optimize for a single search engine is like placing all your eggs in one basket. While it is true that one must try to optimize for a popular search engine, this does not mean that you can afford to ignore all the others (though that is becoming more and more true with Google’s increasing dominance). A more coherent SEO strategy would be one where several search engines are considered as means to deliver the site to the prospect. Each person visiting your site has the potential to convert into a client. Therefore the more search engines you use for this purpose the more traffic you add to your site.

Check and re check – Once you have created search engine optimized content and posted it, you cannot simply put your feet up and expect conversions. You must check and recheck to confirm if the content is actually working. Tracking comes in handy for this once more. E- commerce supporting software that allows you to analyze how many hits the site managed, what keywords were used by the prospects, which search engines were employed, how long the prospect stayed on the site, which pages they viewed, how many prospects converted, what services they were looking for, etc, are a must. The answers to these questions will help you develop a better website by summing up the results of your SEO efforts, so you can adjust your strategy accordingly.

Update constantly– Time is never still; it is in constant flux, and this holds true for the Internet too. Things on the net change continuously. What was good enough last night may be beaten by your competition by tomorrow morning. If you hope to maintain your standing and even prevail, you must at all times keep pace with this change. It is therefore necessary to update your content often. Maintaining your website is one of the most important aspects of search engine optimization. Continuing with an outdated site, content or keywords will fail to attract prospects.

High rank in the search engine results – Most users rarely go beyond the first or second page of the search results. Unless you maintain a high position on the search engine results pages (SERPs), your chances of attracting prospects via the search engine will be highly diminished. It is very important that your site comes up as high as possible on the results page . For this an effective keyword density will need to be adopted, along with the use of popular keywords and phrases.

Appropriate keyword density– Keyword density is the number of times that the keyword appears in a web page’s content. It is this density that decides the search engine page rank that the site shall enjoy. It is one factor search engines use in deciding whether the page is relevant to the searcher’s query.

However, this does not mean that only the keyword density is to be given regard while the quality of the content maybe completely ignored. Remember, unless your content is good, even if you do manage to pull in prospects using keywords, you will not be able to make converts. Since it is the final sale that is the backbone of any commercial venture, you cannot ignore the quality of the content at any given time.

Today there are highly intelligent search engines being developed which do not fall for content that is merely rich in keywords. Some search engines might even penalize web sites that are too keyword-rich, figuring that they contain nonsense. So keep in mind that search engines will look at other factors to judge whether your page is relevant to a particular search (Google’s algorithms are said to examine 50 factors or more). On average, a keyword density of three to four percent is considered safe.

Keyword placement – Keyword placement is as important as keyword density. Placing keywords carefully in the right areas rather than simply bunching them all together will go a long way to ensuring that the search engines see your content as being of good quality. On average, it is safe to say that ensuring that the keyword appears once in the title, once in the first and last sentence of the content and once every 100 to 150 words in the body of the content is fairly good keyword placement. At no point should the keyword override the quality of the content. Remember, most readers can be lost or captured by the first few sentences of any piece of writing.

While the ten pointers listed above are the basic facts about SEO content creation, this is not to say that they are the only steps one needs to follow. Building on these pointers and adding your own special qualities will help you to create high quality content and therefore generate additional traffic for your website.

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