Analytics

Author: Sandi Baker

So now there is Google Analytics and Yahoo Analytics. What are the differences and which one is best for you? First we will talk about what analytics is, the technology behind it, and how you benefit from it.

Web Analytics

Web analytics measures website visitor’s behaviors when arriving to your website. This information measures the performance of your site so that you can use it to improve upon key factors to increase responses and determine future marketing campaigns.

Technology

Both Google Analytics and Yahoo Analytics use page tagging which is a small invisible image through JavaScript. With this it passes along image requests as well information about the pages and the visitor itself. The service assigns a cookie to the user which identifies them for each and every visit.

JavaScript automatically runs every time the page is loaded.
Additional information can easily be added to JavaScript.
Page tagging can report on interaction such as clicks, how someone uses Flash movies and MouseOver.

How this is all implemented is by a hidden snippet of JavaScript code that the user adds to every page of their website. This code collects the data and sends it back to the data collection server for processing. With Google the processing takes place hourly. They do note that it can take up to three to four hours of time. Yahoo processing is within minutes.

Google Analytics:

The Internal Site Search
This show how many visitors search your site, what they looked for, and where they end up.

Benchmarking
This shows your site usage metrics and whether they underperformed or outperformed those of your industry vertical.

Trend and Date Slider
You need to compare the time periods and select date ranges to not lose sight of your long term trends. This tool is for just that.

Ecommerce Tracking
Trace transactions to campaigns and keywords. You can also identify your revenue sources.

Funnel Visualization
Find out which pages result in lost conversions.

Site Overlay
With this tool you can see traffic and conversion information for each and every link.

Email reports
You can schedule personalized report emails that contain the information that you want to share.

GeoTargeting
Find out where your visitors come from and find where your most productive geographic markets are.

AdWords Integration
You can also buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.

Yahoo Analytics:

Executive Dashboards
With these you can View key performance metrics within customizable executive dashboards and set goals. Then you can track your progress and meet specific needs.

Custom Reports
You tailor your reports with the Custom Report Wizard. With these you can add categories for customs fields.

Advanced Campaign Management
Management to track and optimize your marketing campaigns regarding CPC, CPM, CPA and your ROI. You can also organize your reports and analyze your campaign results.

Real-Time Segmentation
Analyze how different groups of visitors respond to each of your pages and the visitors themselves.

Live Cost Analysis
You can compare search engine price information for optimizing your ROI.

Merchandise Reporting
Identify the purchase of products and create reports with this feature.

Scenario Analysis
Track your visitors through every step for analysis of the visitor.

Comparative Reporting
Check your website from one month to another with reports.

Advanced Path Analysis
Identify the most popular paths that you visitors take in your website.

Marketing Workflow Management
With this tool you can do several things such as monitor site changes, and system outages. You can also create email alerts and share reports with others.

Which Is Best For You?

At this point Yahoo Analytics is only available for Yahoo! Small Business customers who host e-commerce sites with Yahoo!, as well as to advertisers who work with Yahoo! Custom Solutions and Yahoo! Buzz Marketing.

Yahoo! Web Analytics will be implemented in stages throughout the rest of 2008 and into 2009. So this is not fully functionally for everyone.

On the other hand, Google Analytics is. If you have a Yahoo! Small Business you are in luck and may be able to use Yahoo! Web Analytics. I would still recommend using Google Analytics as a tool. Everyone should be using the power of Google Analytics.

Author:
Sandi Baker
http://letusgetitdone.info

Article Source: http://www.articlesbase.com/seo-articles/analytics-610470.html

About the Author:

I have been in the Marketing Business for 20 years. I hold a Degree in Business Management and Administration, Series VII License, and Taxation Certification.
My team and I have developed a website to aid those in building and growing a better website. We offer free courses and great products.
http://letusgetitdone.info
http://shop.letusgetitdone.info

Increase Site Traffic – targeted Website Traffic

Increase Site Traffic-targeted Website Traffic

Author: Boris Tomson

Increase site traffic :

Before you spend hundreds of dollars on website advertising, you should consider cost effective ways to promote your site for free. Some people think that you can just submit your site to the search engines and then sit back and watch the sales come in, but this is one of many Internet marketing myths.
I used to think that I could just submit my site to hundreds of search engines and wake up in the morning with hundreds of sales. After a couple of months of aggravation and no money coming in I realized that there must be a more effective way to do this. I came to the conclusion that it was going to take a little bit more effort to see the results I wanted.
I have since learned the tested and proven methods that have worked time and time again for Internet marketers. I am going to tell you about the top 5 ways that are 100% free to increase your website traffic, and if you spend time on them and do it religiously you will find that they work consistently

Sign up For FREE Traffic

1. Article Writing

These are the two major benefits of writing an article related to your website content and submitting it to free article directories:

* The people who read your article will most likely click the link in your resource box and this will send you targeted visitors to your website. If you write a informative article, people will recognize you as an expert and will want to find out more information about you and your business

* Every person who publishes your article must also include the resource box with your website link in it. The more articles you have published, the more backlinks you will have to your website. This will help increase your search engine ranking and page rank over time.

2. Posting To Forums

There are many forums on the Internet on every topic you can think of. Many forums will allow you to attach a signature to your post. Many times this signature can include a link back to your website or a affiliate linkYou should pick a few forums to visit regularly on topics related to your website and answer questions and make informative posts. After awhile you will build a good reputation with the other members and they will trust you, and you will get free exposure to your website. Some posts receive thousands of visitors. Posting to forums can also be indexed by the search engines.

Be sure to make a useful contribution to the forum and don’t just spam.

3. Reciprocal Linking

There are two main benefits to reciprocal linking:

* The more links you exchange with other websites, the more of a chance the person will click on your link leading to your website.

* More links to your site will increase your page rank and it will be perceived as more important by the search engines. There are some things to avoid when exchanging links with other websites.

* You should link to sites that will be of interest to your visitors. And also link to sites related to your site content.

* You should not link to sites that have hundreds of links on one page or a very un-organized directory, this can hurt you in the search engines. Only link to sites that have a clearly labeled link page and not hidden where no one can see or click.

* Do not post to FFA link farms. This is a waste of time and will not get you any traffic. It also might get you banned from search engines.

* Keep track of all your link exchanges with software or a contact sheet. Also make sure that your link partners have not removed your link from there website.

4. Email Signatures

This is the oldest and simplest way to get traffic to your website

Millions of us send e-mail everyday, but most of us just sign our name or nothing at all at the end of a message
Try including your name with a URL, tag line or slogan. Keep it short and to the point and avoid shouting at someone or hype. You will be amazed at how many visitors this will bring you. People will click your link out of curiosity and send traffic to your site.

5. Traffic Exchanges

This is the last and easiest way to generate free traffic to your website. You can surf for free credits or build a downline and receive free credits for the sites that they surf.
The only bad thing about this is the visitors will not be as targeted as the other four methods. Most people surf traffic exchanges for one reason only and that is to surf as many pages as possible in the shortest amount of time to gain credits for there website.

So how do you grab the attention of someone who is only looking at your website for 30 seconds?

* Spend some time surfing and learn what type of market it is. You are going to want to advertise a site that is going to be of interest to the people on the exchange.

* Use a lead capture page instead of your sales page. If people are only looking at your site for 30 seconds they are more likely to request more info then sign up for a program on your sales page.

Do these five free methods regularly and you should be on your way to free targeted traffic to your website which will increase with time.

Article Source: http://www.articlesbase.com/seo-articles/increase-site-traffictargeted-website-traffic-612844.html

FreeBees:

Website Traffic eBook – click here

Submit Eaze Directory Submission Software – click here

One Million FREE Guaranteed Visitors – click here

Hello world!

This is RhinoRod with another blog.  This one is about Search Engine Optimisation. Enjoy!